The main objective of the event, organized jointly with the Embassy of the Republic of Uzbekistan in Slovakia, was to promote Uzbekistan’s tourism potential on the Slovak market and to expand cooperation in the field of tourism. More than 10 tourism companies from both countries took part in the event, during which new business contacts were established and prospects for further cooperation were discussed.
As part of the program, bilateral B2B meetings were held, where the parties explored opportunities for developing joint tour packages and increasing tourist flows to Uzbekistan. In addition, Uzbekistan’s tourism potential was widely showcased through media resources, presentations, and promotional materials. Participants were provided with detailed information on the country’s historical and cultural heritage, tourist routes, and modern tourism infrastructure.
The organization of this road show marked an important step in strengthening tourism cooperation between Uzbekistan and the Slovak Republic, as well as in promoting Uzbekistan’s tourism brand on the European market.
