Organized for the 46th time at one of Italy’s largest exhibition venues — Rho Fiera Milano — BIT is a prestigious professional platform bringing together key players of the Italian and international tourism industry.
At the national stand organized by the Tourism Committee of the Republic of Uzbekistan, representatives of domestic tourism companies showcased the country’s rich cultural heritage, unique travel destinations, and modern tourism services to exhibition visitors.
As part of the event, a series of meetings were held in G2B, B2B, and B2C formats. In particular, numerous negotiations took place between the Tourism Committee and marketing, consulting, and advertising companies.
Special attention was given to expanding cooperation with European tour operators to promote Uzbekistan’s destinations. Discussions focused on launching joint marketing campaigns and developing new tourism routes tailored to the Italian and broader European markets.
Uzbekistan’s first participation in BIT-2026 marked an important step in strengthening the country’s international image, expanding partnership networks, and promoting Uzbekistan in the Italian and European markets as a promising and multifaceted tourism destination.
