As part of the press tour, well-known bloggers, content creators, and media representatives from Russia, Azerbaijan, Turkey, Kazakhstan, Kyrgyzstan, and Tajikistan are taking part in the program. The guests are gaining firsthand experience of Uzbekistan’s tourism potential, national culture, hospitality, and the unique characteristics of its regions.
During the tour, participants are creating content highlighting Tashkent’s modern infrastructure, as well as the rich cultural heritage, traditional craftsmanship, gastronomic tourism, and natural attractions of the Fergana Valley. The primary objective of the project is to promote Uzbekistan’s tourism appeal—particularly that of the Fergana Valley regions—to a broader international audience through global media platforms.
